Carol Cronin is executive director of Informed Patient Institute, a nonprofit that she founded in 2007 to improve quality by helping the public make more informed healthcare decisions. Carol serves on the NQF Board of Directors and chairs the Joint Commission’s Patient and Family Advisory Council. She is a former member of the NQF Consensus Standards Approval Committee and the NQF-convened National Priorities Partnership Patient/Family Engagement Workgroup. Previously serving as director of the Center for Beneficiary Services at the Health Care Financing Administration (HFCA)—now the Centers for Medicare & Medicaid Services—Carol was responsible for launching www.medicare.gov, 1-800 MEDICARE, and numerous other outreach and education programs. Prior to HCFA, she was senior vice president for Health Pages, a consumer health information website, and worked in leadership positions at the National Business Group on Health. She is a consultant and advisor to nonprofit organizations, foundations, and government agencies, including the California Endowment, AARP, Atlantic Philanthropies, the Markle Foundation, and the Robert Wood Johnson Foundation.